Reddit’s cryptocurrency community, r/cryptocurrency, announced a partnership with Unstoppable Domains on Nov. 19 to launch the first-ever Reddit community-based Top-Level Domain, .MOON.

The initiative aims to provide the community’s 8.8 million members with a bridge to the broader blockchain ecosystem.

Powered by the Polygon blockchain, .MOON domains offer fast, cost-efficient transactions and enable users to create immutable digital profiles. This development positions r/cryptocurrency, already recognized for its MOON governance token, as a leader in blockchain innovation.

John Murphy, Treasurer of MOON DAO, commented:

We at r/cryptocurrency have always focused on community empowerment, and launching .MOON domains is the next big step in that journey. This partnership with Unstoppable Domains expands our presence beyond Reddit, offering our users tools to engage with the onchain ecosystem while preserving our strong community identity.

Features and benefits

.MOON domains serve as unique identifiers, enabling users to establish digital profiles and conduct secure crypto transactions with each other. They are compatible with over 865 blockchain applications and wallets, ensuring seamless access to decentralized services.

The initiative cements r/cryptocurrency’s role as a Web3 ambassador, helping the community expand its reach beyond Reddit. Unstoppable Domains COO Sandy Carter highlighted the importance of this collaboration:

The vibrant r/cryptocurrency community can now extend its unique energy into the onchain domain space, engaging new users across decentralized platforms.

The launch aligns with Unstoppable Domains’ mission to deliver secure, user-owned digital identity solutions. It also positions the company alongside 30 other onchain organizations preparing for the 2026 ICANN gTLD application round.