Morph, the blockchain for consumer applications, has announced the launch of a centralized exchange coalition aimed at supporting new blockchain projects and developers.

The Morph Centralized Exchange Coalition will bring together top CEXs from across the industry, the Morph team said in a press release shared with crypto.news on Sept. 10.

Coalition includes Bitget, MEXC exchanges

According to an announcement shared with crypto.news, the initiative targets enhanced visibility across leading exchanges for benefiting projects and developers, including Bitget, MEXC, HTX, and Poloniex. The exchanges will help projects achieve increased market presence and liquidity.

The Morph Centralized Exchange Coalition will also connect builders to potential venture capital funding opportunities. The coalition’s Integration Committee will vet and recommend projects for exchange listings. Meanwhile, the program will reduce the need for projects to allocate resources to steps such as discovery and due diligence.

Instead of just providing grants or other funds, the CEX coalition will focus on equipping developers to launch and scale for mass adoption.

“By providing a clear pathway for projects to access major trading platforms and potential funding opportunities from top-tier venture capital firms, we are able to drive meaningful impact and long-term success for blockchain projects.”

Cecilia Hsueh, chief executive officer and co-founder of Morph

Benefits to ecosystem players

The initiative could bring multiple benefits to projects, exchanges, and Morph, including increased market activity, total value locked, and decentralization.

Morph is also poised to gain further traction ahead of its mainnet launch, which will introduce a consumer layer aimed at driving adoption and bridging the gap between blockchain and real-world use cases.

In August this year, Morph teamed up with Foresight Ventures to launch a $20 million ecosystem fund. Morph revealed that the fund would target early-stage consumer projects building on the blockchain.